Simple softwarewith multiple GUIs and start-up screen

Hi everyone,
                 I'm new to MATLABand i want to make a software with multiple GUIs. The first GUI will be show an image for 5 seconds or less displaying the name of my software. When that image would disappear then a new GUI will open displaying 2 options. By clicking on either one of them a new GUI will open and so on.

                I've tried everything i could to the best of my abilities and knowledge (which isn't much) but it just would'nt work. Please help me out.

Thanks